Asia puts on a show !

In Asia, luxury brands are unaware of the credit crunch. As proof of its importance to large fashion houses, exceptional events succeed one another to the rhythm of shopping sprees that allow the continent to prosper.
Burberry has chosen the launch of its first store in Taiwan to start the world tour of Burberry World Live, a multi-sensory experience with a 360° wraparound show.
In Shanghai, Gucci and its creative director Frida Giannini mark their return to China with three exclusive events: the new advertising campaign with the Chinese actress Li Bing Bing, as well as the first fashion show in China in front of 500 guests, who are then treated to a private party .
In one of Beijing's most monumental exhibition halls, Hugo Boss makes the headlines with a fashion show in 3D on a 350 meter long runway.
A proper show closed by the star of Asian cinema, Show Yun-Fat.
Before the upcoming opening of a flagship store in Shanghai, French elegance captivated Beijing during a fashion show entitled `Lanvin Loves Beijing'. After the Parisian celebrations, the 10th anniversary of Alber Elbaz at Lanvin deserved a memorable evening under the gilding of the Beijing Grand Hotel.
In Asia, luxurious celebrations are in full swing.

Christopher Bailey : We're launching Burberry World Live here in Taipei, to celebrate everything about British Burberry. We are celebrating the weather, we are celebrating music, we are celebrating fashion, all with the most incredible crowd.
Angela Ahrendts : The Asian region is the most important region in the world for the company today, not only from a growth perspective. We've played in the region for over fifty years, and we felt the timing was perfect to re-launch the brand, not only in Taiwan, but throughout the Asian region.
Claus Dietrich Lahrs : We have been here for over thirty years. The first store opened in Shanghai, the second in Beijing in the Peninsula, so we have a very long tradition catering and selling to our customers in China. So it means a lot for us to have this stunning show tonight. It's a very important statement and also a very important commitment to the market and to our dedication to this extremely interesting and fascinating market.
Tilda Swinton : I came a couple of years ago, we curated a little film festival here, so it's a very precious place for me. I love Beijing. I'm expecting something that I can't expect. That's what I've been told to expect. Something really unique.

Music - from fashion show

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